Clifford Fuel’s Former Franchised Convenience Stores to Become “Cliff’s Local Market”

Clifford’s Nice N’ Easy Stores Getting Local Makeover

UTICA, N.Y. (April 17, 2017) — After more than 30 years with the Nice N’ Easy franchise, Clifford Fuel Co. has decided to give its 18 convenience stores a local makeover. During the month of May, the company’s stores will rebrand from Nice N’ Easy to Cliff’s Local Market.

“We’ve had a great partnership with Nice N’ Easy for more than 30 years,” said Jim Clifford, President of Clifford Fuel, Co. “The franchise has gone through many changes recently and we decided that it was time to end our association with Nice N’ Easy and change our store chain’s name to Cliff’s Local Market. Our new name and image better represents our company’s identity, mission and strong 55 year history.”

During the transition, customers can expect to see changes to both the interior and exterior of their local Clifford Fuel/Nice N’ Easy locations. Although the look will change, Cliff’s Local Market will remain committed to meeting its loyal customer’s shopping, fueling and car washing needs by providing quality products and excellent customer service by their experienced staff, just as they have since 1961.

Cliff’s Local Market, We Keep You Going!

For more information about Cliff’s Local Market, contact Stacey Davis at (315) 797-2240.

About Clifford Fuel Co. – Clifford Fuel Company is a Citgo and Sunoco fuel supplier and also provides diesel fuel, heating oil and kerosene throughout Central and Northern New York State. Clifford Fuel also owns and operates Nice N Easy convenience stores, which will soon become Cliff’s Local Market, and their own Clifford Fuel Car Washes.