Dealer Support

Clifford Fuel Co. Inc. has been a wholesale fuel distributor for since 1961. We also own and operate 20 convenience stores. The support we offer our customers goes beyond dropping fuel at your stations. The resources of the Clifford Fuel Co. Inc. team are always at your disposal. We have specialists in operations, marketing, food service, store design, site selection, environmental compliance, and all aspects of running a convenience store.


Clifford Fuel Co. Inc.’s operations team specializes in training for exemplary customer service and store presentation. Our team has sent District Managers and Store Managers to our dealer’s stores to help them get started and work out scheduling, merchandising, and all aspects of store operations.


Our marketing team is available for simple advice and hands on guidance. We have helped dealers on projects with social media, label design, branding, website design, and campaign planning. We offer signage and messaging support for CITGO and Sunoco. We are also here to help with the Club CITGO and Sunoco apps while we help you make the most of their national brand identity.

Food Service

Our Food Service team is eager to help others stay ahead of the game with the latest product offering while increasing margin. We have helped dealers with product selection, menu development, and label compliance. We are also certified to administer the ServSafe training course.

Environmental Compliance

Clifford Fuel Co. Inc.’s environmental team is second to none. Being compliant and reactive is vital to your success as a fuel operator. We are available to educate your team on the standard procedures we practice and the daily operation.

construction foreman

Store Design

Store design is crucial to a seamless customer experience. Our team is constantly reevaluating current sites and rebuilding to stay up-to-date. We understand placement is everything and we are available to help plan the in-store layout of things like the coffee bar, registers, and container drink coolers.

Site Selection

Our team at Clifford Fuel Co. Inc. is constantly evaluating properties for potential sites. We extensively research the area and traffic patterns to ensure a successful location. If you need assistance with knowing where to start or are just looking for a second opinion, our team is ready to help.