Dealer Support

Clifford Fuel Company Inc. has been a wholesale fuel distributor since 1961. Today, we also proudly own and operate 20 convenience stores located throughout Central New York.

The support offered to our dealers goes beyond delivering fuel. Our retail and fuel teams, as well as other resources at Clifford Fuel, are always at your disposal. We have specialists in marketing, food service, store design, site selection, and environmental compliance, in addition to experts in convenience store operations.


The Clifford Fuel Operations Team specializes in training for exemplary customer service and store presentation. Our leadership team is here to assist our dealers in all aspects of store operations, including scheduling and merchandising.


Our marketing team is at your disposal for advice and hands on guidance. We gladly work with dealers on projects concerning social media, label design, branding, website design, and campaign planning. Messaging, signage, and app support is also offered for CITGO and Sunoco to help you make the most of their national brand identity.

Food Service

Our Food Service team is eager to help you stay ahead of the game with insights on the latest product offerings and tools to improve margin. We are equipped to help with product selection, menu development, and label compliance, as well as administer ServSafe training, also approved by NYS Agriculture and Markets, as a Food Safety Education Certified Program.

Environmental Compliance

Being compliant and reactive is vital to the success of any fuel operator. Lucky for you – our environmental team is second to none. We’re here to educate your team on the standard procedures and daily operations necessary for compliance.

construction foreman

Store Design

Store design is crucial to a seamless customer experience. Our team is constantly reevaluating current sites and rebuilding to stay up-to-date. We understand placement is everything and we are available to help plan the in-store layout of things like the coffee bar, registers, and container drink coolers.

Site Selection

Clifford Fuel is regularly assessing properties for potential sites. Among other aspects, the surrounding areas and traffic patterns are researched extensively to estimate the potential success of a location. Need assistance with knowing where to start or just looking for a second opinion? Our team is ready to help.